Email marketing means sending commercial messages to a group of people using email. It can be very effective and profitable. Many website owners collect emails on their website (using opt-in forms or even popups), and then send emails promoting different products to their list. If the list is big enough, and the subscribers trust you – a lot of money can be made from a single e-mail you send.
When a user “likes” your page on Facebook, he can be considered as a “subscriber”. Any link or message you will post on your page – will appear in his Facebook News Feed. You can promote products (your own or affiliate ones) on your Facebook page. If your page has thousends of [real] likes, you promotional messages can reach many people and eventually make you money.
Email Marketing VS. Facebook Pages
Facebook : Opening a Facebook page is free and takes no more than one minute. You really don’t have to pay anything.
Email Marketing : In order to manage and send messages to your mailing list – you’ll need to use an Email marketing system like Aweber or Getresponse. They are not free, and will cost you at least $15 a month. If your list is very big (let’s say 20,000 subscribers) – you will have to pay around $150 a month.
Facebook : It’s very easy to manage your Facebook page. There is nothing to set-up and configure.
Email Marketing : Not as easy. You need to create mailing lists, create sign-up forms, embed them, set autoresponders etc..
Ownership And Control
Facebook : You don’t own your Facebook fan page. It’s not your property. If you follow Facebook’s “rules”, you don’t have to worry much about them closing your page. But it does happen sometimes, for different reasons. And when that happens – you won’t be able to do nothing about it.
Email Marketing : As long as you don’t spam or violate the simple “rules”, it’s very unlikely that any email marketing provider will close your account. And even if that happens – it’s not a big deal since you can always export all the emails to .csv file and use other email marketing systems.
Facebook : When a post is posted on your Facebook page, your page fans (those people who clicked “like”) see it in their news feed. They don’t have to “open” it (like emails). The more likes, comments and shares your post gets- the more people will eventually be exposed to it. Also, it’s important to mention that many times – the Facebook friends of your page fans (and the friends of their friends) will see your post as well., especially when a post goes viral. That means that even if you only have 10,000 Facebook page fans (“likes”), your posts can potentially reach hundreds of thousands of Facebook users !
Email Marketing :When you send an email to your subscribers, they have to open it in order to read it. That’s why it’s so important to choose your email titles wisely. If your have 1000 subscribers for example, and you send them an email – it’s very unlikely that ALL of them will open and read it. Your goal is to make sure the open rates are high, and that’s not as easy as you might think.
Facebook : You can post videos, images and even albums on your Facebook page. It’s very easy.
Email Marketing : An email is just an…email – text. You can embed images as well, but many email services won’t show them unless the user clicks on “Show Images”.
Tracking And Statistics
Facebook : Facebook provides you with accurate statistics (like how many people were exposed to your post, user engagement, etc..).
Email Marketing :Different email marketing services use different tracking systems and methods. They are not always 100% accurate since it’s not always possible to track every email event (like open rate).
Facebook : In order to follow your Facebook page and receive your updates, the user needs to just click on the like button. It’s really easy.
Email Marketing : You need to embed an opt-in form on your website, then the user enters his email and needs to click on the confirm link he was sent.
In most cases, more people will be willing to like your page than subscribe to your newsletter. That’s because many email marketers this days send too much emails, too frequently. And people don’t like it, AT ALL.